We make storiespeople can’t stopwatching

A video studio for AI motion, video essays and short-form, where every film is built around the first three seconds that decide whether anyone stays

Case studyPost-production

Twenty-three days to pitch the founder of Reebok

Masters’ Union gave one student twenty-three days to design a shoe from scratch and present it to the founder of Reebok, and brought us in to post-produce her journey into a daily series that people would actually follow

We cut it as a story with a deadline, one episode a day, each built so that finishing it made you want the next. The first episode crossed three million views inside seventy-two hours, has since passed 4.6 million, and brought her ten thousand new followers within days.

Follow the series on Instagram
Views on episode one
4.6M
Views across the series
7.5M+
New followers for her
10K

Brands and creators who trusted us with their first three seconds

For Scaler School of Technology, Masters’ Union and SuperYou we handled post-production, taking their footage through edit, motion graphics and sound

Selected work

Each one built to hold you well past the first three seconds

Still from iPhone 17 Pro — spec ad
3D Motion

iPhone 17 Pro — spec ad

An Apple-style product film we built from scratch with Claude and Blender, every titanium edge, camera ring and colorway rendered in 3D and cut to land in eighteen seconds.

Spec product film0:182026

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Still from How an AI learns to see
AI Motion

How an AI learns to see

A robot called Bolt learns what a cat is one wrong guess at a time, which makes machine learning simple enough for a ten-year-old and charming enough for everyone else.

AI explainer0:592026

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Still from How a cold takes over
AI Motion

How a cold takes over

Thirty trillion cells, one virus and a sneeze, in a bright science-channel style that is over before anyone thinks to scroll.

AI explainer0:292026

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Still from Radar — launch film
AI Motion

Radar — launch film

A launch film for an app that finds design events before you miss them, built entirely around four words: we ping you.

Product film0:402026

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Still from How QR codes are made
AI Motion

How QR codes are made

Every QR code follows the same few rules, so we built one square by square until those rules finally made sense.

Motion explainer0:532026

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What happens when people don’t scroll past

Views on day one of a 23-day series for Masters’ Union
4.6M
Views on a single founder story for Masters’ Union
331K
Likes on one 55-second creator reel
118K
Average like rate across five films for Scaler School of Technology
5%

Public view and like counts as of October 2026

How we make people stay

  1. We start at second one

    Before a word of script exists we find the moment your audience can’t look away from, and build everything after it to earn that attention

  2. Then we draw every frame

    Script and storyboard come to you for sign-off first, so if anything needs to change it changes on paper, where changes are cheap

  3. Then it moves

    Generation, animation and the edit run side by side, which means you see a rough cut early instead of a surprise at the end

  4. Then it goes everywhere

    One master, recut for every screen it’s headed to, from widescreen to vertical, captioned and ready to post

Smit Bhurat, founder of Cliffhanger Studios

A note from the founder

I started Cliffhanger because I kept watching brilliant ideas lose their audience in the first three seconds. Sharp founders, useful products and genuinely good stories, all gone to a thumb that moved on before the point arrived.

So we built a studio around that moment. Every film we make starts with the hook and has to earn every second after it, whether it’s an AI explainer for a product launch, an eight-minute video essay or a reel for someone who has never posted before.

We work with teams across the US, the UK and Australia, which in practice means your feedback often turns into a new cut while you sleep. If you have a story worth finishing, I’d love to hear it.

Smit BhuratFounder, Cliffhanger Studios

Every story needs an ending, so let’s write yours

Tell us what you’re making and who it’s for, and a real person will read it and reply within one business day, whether you’re in New York, London or Sydney

Prefer email? smit@cliffhangerstudios.in

What do you need?